It's Only Bloody Marketing
Why read It’s Only Bloody Marketing?
Marketing is important, but it is rarely life or death.
Getting it right is hard, getting it wrong is expensive, but making it better is surprisingly simple IF you have the right support.
This concise, easy-to-read, slightly irreverent book is for MDs in technical industries who lack the time or patience to read hundreds of pages of theoretical waffle.
It breaks down marketing into simple sections outlining what you need and why, so you can take your business to the next level without exhausting yourself, wasting time and haemorrhaging money.
The chapters are short, to the point and come with a quick practical task, taking you from no clue to a realistic plan of action without the overwhelm.
If you’d rather be doing anything else than marketing, but admit you’ve reached the limit of your knowledge, this book is for you.
About the author
Sophie is a marketer, 'quite a good one'.
She is also a wife, mum of three, fierce friend, runner, coffee lover, book nerd and business owner.
Proud owner of Happy Marketer Ltd, a business specialising in providing marketing magic for maxxed-out MDs, she has developed a real knack for simplifying marketing success for technical minds.
Her special sauce of self-depreciating humour, relentless positivity, good-natured tenacity, and pragmatic incisiveness creates marketing results her clients want and with the personal support they need - marketing is one plate they can leave her to spin while they concentrate on other things.
This is Sophie’s first book. And probably her last. However, she said that about running a marathon and she did two of those so who knows...
What Sophie's readers are saying
Had Sophie’s book existed before now, I’d have devoured it. Because it lays it all out. With humour, bluntness, and more than a few expletives, it does what most marketing books fail to do: it treats the reader like someone who’s smart, busy, a bit sceptical, and already juggling more than they should. I won’t spoil the book for you, but Sophie nails marketing with brutal clarity.
Vegard Svanberg, Monsternett
This book is like listening to an older sister or mentor imparting vital advice. The engaging tone, personal anecdotes, and humour kept me hooked and I wanted to keep on reading as it was so informative and easy to follow. It is genuinely well-written, engaging, and a grounded guide full of real-world insights
Neil Batchelor, Director, encode
It’s Only Bloody Marketing is a great read. First impressions were good and on a deeper read I’m very impressed with how Sophie has broken it down. It’s deceptively simple and practically helpful.
Graham Robinson, Director, grtech solutions
Not only is this book concise, packed full of practical advice, and top notch thinking, it’s all done in Sophie’s inimitable style. “It’s Only Bloody Marketing” is the perfect little rocket for anyone who has to get to grips with marketing and how it really drives business success, without any nonsense.
Professor Laura Chamberlain, The University of Warwick
I really do love the concept of ‘It’s Only Bloody Marketing’. The style was not what I was expecting, but I found myself enjoying it. It was amusing and felt more like a conversation than a book, and the ideas and takeaway tasks are great.
Ashley Medway, Founder, ConnectFSM
I absolutely LOVE the book. It's brilliantly witty, interesting, hilarious and bloody useful!
Anita Ellis, Founder, Lexicomm
Marketing Magic for Maxed Out MDs
Marketing doesn’t need to be overwhelming or stressful.
If you’re a business owner struggling with a lack of clarity, or unsure how to get your marketing moving, Sophie can help.
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